Monday, February 23, 2009

UK: Kraft relaunches Philadelphia - just-food.com (subscription)


UK: Kraft relaunches Philadelphia
just-food.com (subscription), UK
Kraft Foods has unveiled plans to relaunch its Philadelphia cheese brand, with new packaging and a marketing push for 2009. From April, Philadelphia will be packaged in an oval pack, with a more secure lid to "preserve freshness". ...

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